Specializing in Adult Beverages, offering extensive expertise in retail strategies, multi-channel activation and vendor management. We develop effective shopper programs tailored to the complexities of a regulated marketplace, ensuring your brand reaches consumers at every stage of their purchasing journey to drive revenue growth.
We help you navigate your brand by adding insights, guidance, and connections. Our expertise and knowledge from years of experience and vast industry network will set you up for success. Category leadership is achieved through partnership and collaboration with suppliers, distributors and retailers.
Hi, I am Kristin O'Donnell or some people call me "KO". I believe a successful shopper marketing strategy is crucial to brand growth in the adult beverage sector, demanding insight into shifting consumer tastes, regulations, and trends. With two decades of experience at firms such as E&J Gallo, Constellation Brands, and Pernod Ricard, I know what it takes to win. My passion is helping brands get setup for success in the market place.
Let’s connect to discuss your goals and explore how I can assist.
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